“Hey Alexa, what’s going on with Weight Watchers?”
I love you: Oprah’s commercial proclaiming her love for bread. Because, relatable.
I love you, not: The company’s new rebranding.
What’s Happening: Last week the weight-loss empire, Weight Watchers nearly broke the internet. The company announced that starting this summer, it will offer FREE memberships to teens 13-17. This comes after the company introduced their FreeStyle program just a few months ago – to offer more 0 point foods, like non-fat greek yogurt, chicken breasts, veggies and beans. These changes are all a part of WW’s work to shift their reputation from a ‘diet brand’ to a ‘lifestyle brand.’ The business hopes to increase member retention rates, as part of a goal to grow to a $2 billion brand by 2021.
The problem? Increasing numbers of research studies show that diets don’t work, and going on a diet is actually indicative of future weight gain. The National Eating Disorder Association (NEDA) commented that 35% of ‘normal’ dieters can develop disordered eating and adolescents are even more vulnerable. On social media, influencers and advocates opened up, sharing powerful stories about how Weight Watchers or dieting in their teens impacted their relationship with their body and food using the hashtag #WakeUpWeightWatchers.
Forget Diets, Weight Watchers Wants You For Life
Wall Street Journal
Weight Watchers Shares Rocket, Higher on Plan, Target $2 Billion in Sales by 2020
The Start of #WakeUpWeightWatchers by BalancedTX In Response to Free Teen Memberships BalancedTX Eating Disorder Center, NYC
Do Teens Need to Diet? Experts Discuss Weight Watchers Decision to Offer Free Program to Teens
What IS Intuitive Eating?
A hot topic that is more than ‘another diet trend’ and definitely not a fad. But what is it exactly? Like so many topics on social media it’s hard to fully grasp it from a few hundred characters in a caption. Intuitive Eating incorporates some of the familiar non-diet, mindfulness pillars of nutrition philosophies but still stands on its own. Here are some of our favorite RDs and Intuitive Eating experts breaking down what it means to eat intuitively, how to explain what that means to others and eventually practice it yourself.
10 Principles of Intuitive Eating
Evelyn Tribole, MS, RD and Elyse Resch, MS, RDN
What is Intuitive Eating? and My Journey To Becoming a Non-Diet RD
Alissa Rumsey, MS, RD
How to Know If Intuitive Eating Is Right For You
Haley Goodrich, RD
Intuitive Eating is For Everyone
Rachael Hartley, RD
What we’re obsessing over recently – and they’re all totally FREE
1. Sweating and smiling before the sun comes up
We went to November Project last week on Valentine’s Day and got a valentine
from a stranger on the steps of Harvard Stadium (#swoon) and it was
the best start to the day
2. Two books we can’t put down
Body Kindness- Rebecca Scritchfield, RDN
Crushing It – Gary Vaynerchuck
3. Starting the day listening to this
4. Taking a minute to breathe